Nowadays, business blogging has become a norm for nearly every business with an online marketing presence. It helps fill the communication gaps between your business and your target audience, particularly with regards to what services or products your business offers. Blogs serve as a way to promote your business, by allowing you to share the expertise you bring to the industry, answer any unanswered questions about your company, and increase your visibility and exposure.
Blogs and podcasts are two of the most popular ways to share engaging and informative content to a wide-range audience. It seems like everyone nowadays either has a blog, podcast or both! While blogs are still a relevant publishing tool to reach audiences and have had more longevity, the market is becoming saturated.
Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives. We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.
Market research is an integral part of the business strategizing process, especially for small businesses. Why? Because it ensures that you are reaching your target audience and acquiring the right clients and customers for your business. Taking the time to go through this process helps determine your business decisions and solve any marketing challenges that may arise. As an entrepreneur, how can you collect the relevant data and continue to focus on running your business? By hiring a Virtual Assistant!
Getting more clients, or “client acquisition” is something that we discuss every now and then with some of our clients. Why? Because our clients are small business owners who are usually in the weeds -- they are too tired and stressed out to even know what that is and how it affects their bottom lines.
We all know that to increase the chances of creating a scalable business venture, it is critical that we delegate specific projects for our business to skilled personnel. But why is it so hard to bring in others to help knock out all the tasks that you really don’t have interest in doing yourself? Is it an issue of trust, or allowing yourself to become vulnerable? When you bring in individuals to help you build something or assist on a project, they become a part of your world and thoughts like these can make you paranoid if you go into them too deeply.