It’s the beginning of July so we’re all about to start doing what all Americans start doing at this time of year..VACATION! Unfortunately you’re all business owners too, and although a break would be amazing, the business still has to run. So how’s your business going to keep operating when you’re on vacay? The problem is, that when entrepreneurs take a break away to enjoy themselves, it usually results in added stress and more work when you come back. This is even more true when you’re a solopreneur. Here are some ways to alleviate that problem and actually get a chance to relax on your vacation:
Blogs and podcasts are two of the most popular ways to share engaging and informative content to a wide-range audience. It seems like everyone nowadays either has a blog, podcast or both! While blogs are still a relevant publishing tool to reach audiences and have had more longevity, the market is becoming saturated.
Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives. We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.
Cultivating customer relationships can have the greatest impact on long-term growth for your small business. Behind every brand’s distinctiveness is their ability to not only acquire, but also maintain customers. Incorporating customer support into your business model will help you ensure that every interaction current and potential clients/customers have with your brand, staff and content is an enjoyable experience. Here are several customer service based practices that you can hire a virtual assistant to help implement for your business.
It’s becoming harder every day to attract and maintain an audience. Blogging has evolved into a great marketing tactic and has become one of the most cost-efficient to use for providing relevant content to your target market. Here are a few reasons why blogging is one of the most effective techniques that can be used by your virtual assistant to help build your brand, increase traffic to your website and attract more potential client leads.
Getting more clients, or “client acquisition” is something that we discuss every now and then with some of our clients. Why? Because our clients are small business owners who are usually in the weeds -- they are too tired and stressed out to even know what that is and how it affects their bottom lines.