Blogs and podcasts are two of the most popular ways to share engaging and informative content to a wide-range audience. It seems like everyone nowadays either has a blog, podcast or both! While blogs are still a relevant publishing tool to reach audiences and have had more longevity, the market is becoming saturated.
It’s becoming harder every day to attract and maintain an audience. Blogging has evolved into a great marketing tactic and has become one of the most cost-efficient to use for providing relevant content to your target market. Here are a few reasons why blogging is one of the most effective techniques that can be used by your virtual assistant to help build your brand, increase traffic to your website and attract more potential client leads.