small business

How’s your Business Going to Run When you’re on Vacay?

How’s your Business Going to Run When you’re on Vacay?

It’s the beginning of July so we’re all about to start doing what all Americans start doing at this time of year..VACATION! Unfortunately you’re all business owners too, and although a break would be amazing, the business still has to run. So how’s your business going to keep operating when you’re on vacay? The problem is, that when entrepreneurs take a break away to enjoy themselves, it usually results in added stress and more work when you come back. This is even more true when you’re a solopreneur. Here are some ways to alleviate that problem and actually get a chance to relax on your vacation:

Benefits of Using Video Content in Marketing

Benefits of Using Video Content in Marketing

Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives.  We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.

Growing your Brand with a Virtual Assistant through Customer Service

Growing your Brand with a Virtual Assistant through Customer Service

Cultivating customer relationships can have the greatest impact on long-term growth for your small business. Behind every brand’s distinctiveness is their ability to not only acquire, but also maintain customers. Incorporating customer support into your business model will help you ensure that every interaction current and potential clients/customers have with your brand, staff and content is an enjoyable experience. Here are several customer service based practices that you can hire a virtual assistant to help implement for your business.

Benefits of Blogging for Marketing

Benefits of Blogging for Marketing

It’s becoming harder every day to attract and maintain an audience. Blogging has evolved into a great marketing tactic and has become one of the most cost-efficient to use for providing relevant content to your target market. Here are a few reasons why blogging is one of the most effective techniques that can be used by your virtual assistant to help build your brand, increase traffic to your website and attract more potential client leads.

How to Mediate the Fears of Outsourcing Work

How to Mediate the Fears of Outsourcing Work

We all know that to increase the chances of creating a scalable business venture, it is critical that we delegate specific projects for our business to skilled personnel.  But why is it so hard to bring in others to help knock out all the tasks that you really don’t have interest in doing yourself? Is it an issue of trust, or allowing yourself to become vulnerable?  When you bring in individuals to help you build something or assist on a project, they become a part of your world and thoughts like these can make you paranoid if you go into them too deeply.

Laying Down the Framework

Laying Down the Framework

For everything in our lives, we need to lay down the framework. The same goes for hiring.

If you are considering hiring a Virtual Assistant this year, that’s great. However, don’t think that hiring an assistant is a process that will be as simple as snapping your fingers, where suddenly, all of your work will be outsourced with minimal effort.