It’s the beginning of July so we’re all about to start doing what all Americans start doing at this time of year..VACATION! Unfortunately you’re all business owners too, and although a break would be amazing, the business still has to run. So how’s your business going to keep operating when you’re on vacay? The problem is, that when entrepreneurs take a break away to enjoy themselves, it usually results in added stress and more work when you come back. This is even more true when you’re a solopreneur. Here are some ways to alleviate that problem and actually get a chance to relax on your vacation:
Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives. We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.
It’s becoming harder every day to attract and maintain an audience. Blogging has evolved into a great marketing tactic and has become one of the most cost-efficient to use for providing relevant content to your target market. Here are a few reasons why blogging is one of the most effective techniques that can be used by your virtual assistant to help build your brand, increase traffic to your website and attract more potential client leads.
As important as it is to have a blog, it is also beneficial to comment on other blogs for your business. As a business owner who is busy keeping your business running, the most effective way to ensure that you are able to stay consistently engaged with your online audience the right way is to hire a Virtual Assistant. Let's dig deeper into why and how this strategy can be used to get your business name out there.
Market research is an integral part of the business strategizing process, especially for small businesses. Why? Because it ensures that you are reaching your target audience and acquiring the right clients and customers for your business. Taking the time to go through this process helps determine your business decisions and solve any marketing challenges that may arise. As an entrepreneur, how can you collect the relevant data and continue to focus on running your business? By hiring a Virtual Assistant!
Getting more clients, or “client acquisition” is something that we discuss every now and then with some of our clients. Why? Because our clients are small business owners who are usually in the weeds -- they are too tired and stressed out to even know what that is and how it affects their bottom lines.
We all know that to increase the chances of creating a scalable business venture, it is critical that we delegate specific projects for our business to skilled personnel. But why is it so hard to bring in others to help knock out all the tasks that you really don’t have interest in doing yourself? Is it an issue of trust, or allowing yourself to become vulnerable? When you bring in individuals to help you build something or assist on a project, they become a part of your world and thoughts like these can make you paranoid if you go into them too deeply.