Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives. We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.
Cultivating customer relationships can have the greatest impact on long-term growth for your small business. Behind every brand’s distinctiveness is their ability to not only acquire, but also maintain customers. Incorporating customer support into your business model will help you ensure that every interaction current and potential clients/customers have with your brand, staff and content is an enjoyable experience. Here are several customer service based practices that you can hire a virtual assistant to help implement for your business.