business to customers online

Benefits of Using Video Content in Marketing

Benefits of Using Video Content in Marketing

Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives.  We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.

Growing your Brand with a Virtual Assistant through Customer Service

Growing your Brand with a Virtual Assistant through Customer Service

Cultivating customer relationships can have the greatest impact on long-term growth for your small business. Behind every brand’s distinctiveness is their ability to not only acquire, but also maintain customers. Incorporating customer support into your business model will help you ensure that every interaction current and potential clients/customers have with your brand, staff and content is an enjoyable experience. Here are several customer service based practices that you can hire a virtual assistant to help implement for your business.

Use a Virtual Assistant to do Market Research

Use a Virtual Assistant to do Market Research

Market research is an integral part of the business strategizing process, especially for small businesses. Why? Because it ensures that you are reaching your target audience and acquiring the right clients and customers for your business. Taking the time to go through this process helps determine your business decisions and solve any marketing challenges that may arise. As an entrepreneur, how can you collect the relevant data and continue to focus on running your business? By hiring a Virtual Assistant!