Blogs and podcasts are two of the most popular ways to share engaging and informative content to a wide-range audience. It seems like everyone nowadays either has a blog, podcast or both! While blogs are still a relevant publishing tool to reach audiences and have had more longevity, the market is becoming saturated.
Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives. We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.