Benefits of Using Video Content in Marketing

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Think about how often you've scrolled through your Instagram or YouTube feed and watched a video of your favorite content creator promoting their latest product. The combination of video and marketing has become a fundamental tool/resource in our everyday lives.  We consume video so freely because it's constantly available to us. As a business owner or entrepreneur, you should be utilizing one of the most versatile and engaging forms of media, to your advantage. Video is one of the most versatile and engaging forms of media. It provides a real-life visual of any message and can be shared across multiple platforms, increasing your potential return on investment in your marketing endeavors.

Having a marketing team who understands the capabilities of video and how to use the best software as a marketing tool is essential for all businesses to remain competitive. So why hire a virtual assistant with video marketing expertise to help make videos a regular part of your marketing strategy? Here are some reasons why:

Build Trust Through Educating and Informing

Consumers have an endless amount of choices available to them so in order to make your business stand out among the rest, take a more value-based approach in your marketing instead of just using a sales pitch. Taking an informed value-based approach when interacting with consumers will help with building trust and long-term relationships. Having an assistant aid in creating the right tone for your video content will not only captivate your audience, but also provide useful information to fulfill their needs.

Creating videos that have the ability to explain concepts or promote the launch of a new product is another effective way to use videos. Studies show that a majority of online users have watched explainer videos to learn about products or services. Creating videos that have a conversational format is also an effective marketing strategy to use because it allows you to showcase your personality and connect with prospective clients/customers so they can feel more confident in engaging with your business online.

Increase Search Engine Optimization (SEO)

Research shows that websites with embedded videos are ranked higher by search engines. With that being said, an assistant can research the most appropriate keywords to include in your videos which is crucial to use so you yield the best results. In addition, creating captivating descriptions and including a link to your website and services are a few ways you can provide potential clients and customers with next steps. This can be a tedious process so it is important to have an assistant on your team who can help you develop best practices for creating interactive videos so your marketing content is consistent. Consistency is key!


Audience Engagement and Exposure

Nowadays videos are the most efficient way to learn because they are quick and easy to consume. Everyone is always on the go, so a short video will grab people’s attention more than long articles or descriptions. With video marketing, you can capture audiences of all levels of engagement, from the most laid-back consumers to the most active. Videos also increase your exposure since people are more willing to share them over social media platforms. YouTube is the second most popular social network along with many other platforms that are adding new video features. The best way to use this growing resource is to bring someone on your team who can make sure you’re staying on top of the latest video trends/standards, i.e.good production quality, optimized video for specific platforms, strategic storytelling.


With the advancement of technology, video is becoming one of the most accessible and distributed forms for content marketing. Because our society consists of mostly visual learners, having a marketing team with solid creativity skills and understanding of social psychology will guide you in maintaining quality marketing content. Hiring a virtual assistant who is a subject matter expert on your team will help you seamlessly incorporate engaging videos in your marketing strategy. If you need a virtual assistant to help with your needs, let us know and we’ll be happy to assist you. Reach out to us at info@yourprojectboard.com.